Google Analytics
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Industry standard analytics platform.
Google Analytics is the most widely used web analytics service, providing comprehensive insights into website traffic and user behavior.
# About Google Analytics
Google Analytics is a web analytics service from Google. The current version, Google Analytics 4 (GA4), uses an event-based data model.
# Privacy considerations
Google Analytics collects user data and uses cookies. In many jurisdictions, this requires explicit user consent through cookie consent banners. Consider using privacy-focused alternatives like Fathom or Plausible if GDPR compliance without consent banners is important to you. You should review Google's data processing terms and configure Analytics to comply with applicable privacy laws in your region.
# Pricing
Google Analytics is free for most websites. There is a paid version called Google Analytics 360 designed for enterprise customers with advanced needs.