Google Analytics
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Updated
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Industry standard analytics platform.
Google Analytics 4 is the free web analytics of Google, with events, audiences and links to Google Ads. It sets cookies, so in the EU it needs consent. On fortrabbit, add its tag to the templates.
About Google Analytics
Google Analytics is a web analytics service from Google. The current version, Google Analytics 4 (GA4), uses an event-based data model.
Privacy considerations
Google Analytics sets cookies and processes personal data, which in the EU and other places needs consent from the visitor. Privacy-focused services such as Fathom or Plausible avoid cookies.
Pricing
Google Analytics is free. Google Analytics 360 is the paid version for large companies.
Integration
Add the Google tag from the Analytics account to the templates. fortrabbit needs no setup.