Google Analytics
Reviewedbyfl
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Industry standard analytics platform.
Google Analytics is the most widely used web analytics service, providing comprehensive insights into website traffic and user behavior.
About Google Analytics
Google Analytics is a web analytics service from Google. The current version, Google Analytics 4 (GA4), uses an event-based data model.
Privacy considerations
Google Analytics collects user data and uses cookies. In many jurisdictions, this requires explicit user consent through cookie consent banners. Privacy-focused alternatives like Fathom or Plausible can help if GDPR compliance without consent banners is a priority. Review Google's data processing terms and configure Analytics to comply with applicable privacy laws in the relevant region.
Pricing
Google Analytics is free for most websites. There is a paid version called Google Analytics 360 designed for enterprise customers with advanced needs.