Web analytics services

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Yes. We track.

Web analytics count the visitors of a website and what they do. On fortrabbit, add the tracking script of a service to the templates. Privacy-focused services such as Fathom and Plausible work without cookies.

Web analytics show where visitors come from, which pages they read and what they click.

Privacy-focused analytics

Services such as Fathom, Plausible and Rybbit count visits without cookies and without storing personal data. Whether a site still needs a consent banner depends on the law of each country; check with the service and a lawyer.

Integration with fortrabbit

Each service provides a JavaScript snippet for the page templates. fortrabbit needs no setup for it.

Relation to fortrabbit metrics

The metrics of fortrabbit count on the server: requests, traffic and errors, including bots and requests the browser script never sees. Web analytics count in the browser: visitors, sessions and clicks, without most bots. The numbers differ and do not compare one to one. The access logs show every single request.

Blocked scripts

Ad blockers and browser privacy features block many tracking scripts, of privacy-focused services too. Browser analytics therefore miss part of the visitors. Some services offer a proxy through the own domain to reduce that.

APM tools with analytics features

Some APM tools include analytics. PostHog, for example, combines web analytics, error tracking and product analytics, at more cost and complexity than an analytics service alone.

Written by a human. Review, grammar checks and typo fixes by AI.

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